Digital Marketing Capstone Project: Malaria Partners International

In my role as marketing manager for Malaria Partners International, and as part of my digital marketing capstone project, I developed a proposed marketing plan for 2022 providing a new perspective on the challenges they face. The focus of MPI’s board is engaging members of Rotary International, the organization from where MPI was born. I believe this is done best through direct, interpersonal interactions and networking by board members and Rotarians. This plan was created to create a sustainable framework to support for those endeavors while also diversifying fundraising opportunities for organizational stability and growth.

Below I have linked copies of my prospectus which will give the history of the organization, a breakdown of research, and an overview of the plan including objectives. If you would like to delve deeper into the project, I am also including the full final file which has been published at Bellevue College.